What is Backlinking? Backlinking is an element of search engine optimization for a website that takes place externally. Search engines have been using links as a “vote of confidence” in …
The Importance of Online Reviews
Online reviews are source of joy and indeed, a source of anxiety, for local businesses. In recent years, search engines have been the starting point for consumer experiences. Keyword searches …
New Facebook Changes & How that Affects Your Local Business
When Facebook began as a small project in 2004, it was a school-based platform allowing students across different US colleges and universities to connect. After expanding and opening up to …
The Benefits of Live Chat on Your Website
There’s no denying that the majority of consumer experiences begin online now. Even before someone leaves their house to step foot into a brick and mortar business – or even …
Social Media & Local Community Engagement for Businesses
In 2016, nearly 70% of paid advertising on social media happened on Facebook. The second runner up was Twitter, at 7.9% of paid social media advertising. The vast gap between …
The Benefits of Responsive Web Design
In the world of web design, responsive web design has been likened to the famous Bruce Lee quote: “You must be shapeless, formless, like water. When you pour water in …
The Importance of Local Search Engine Optimization
With 93% of consumer experiences beginning with an online search, search engine marketing is crucial to the health of any business. A strong web presence combines aesthetically pleasing design that …